When this matters

A business wants more referrals, but buyers do not know exactly what to tell someone else.

Quick decision
Referral sentence

A buyer should be able to say: contact them if you need this exact thing. If they cannot describe the offer, they will not pass it on.

One example

The easiest thing to recommend is a concrete situation: the problem, what was done, and what changed afterward.

Clear next step

Link, price or range, contact path and what happens after an inquiry need to be ready before someone forwards your name.

What should be clear
01

Write who you help and what they should remember.

02

Show one situation or result a buyer can retell.

03

Contact and offer need to be clear enough that the referral survives messages.

What to send in the brief

Your current link, a screenshot, or a short description of what is not working.

What the buyer needs to understand before they contact you.

The next step you want: call, WhatsApp, booking, order, or internal review.

In practice

Build a page a buyer can forward with a clear enough offer to stand alone.

Similar decisions

Three useful next reads.

Plan

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