Skip to content
PAPERBOY

Guides

Understand the web before spending on it.

Short guides for business owners on pricing, timeline, search, contact path, and preparation before a website build.

Get a proposal
Paperboy guide pages arranged like a business notebook.

Start here

All guides

Guides by topic.

Pricing

Website Cost In The Balkans

Real website price ranges in USD, what raises cost, and where cheap sites become expensive later.

Read
Timeline

Website In 3 Days: What Actually Fits

When a first website version can be ready in 3 days, what needs to be clear before start, and what should not be forced into a short timeline.

Read
Choosing

How To Choose A Web Partner

A short check before paying someone who can design but cannot handle sales logic, search or handover.

Read
Proposal

How To Judge A Website Proposal

A website proposal should say what you get, what you do not get, who prepares what, and how success is measured.

Read
Homepage

What A Homepage Must Answer

A homepage is the first decision screen. In the first seconds it answers who you are, who it is for, and why to trust you.

Read
Trust

How To Show Real Work On A Site

Buyers trust when they see photos, numbers, results, reviews and details they can check.

Read
Search

Local Search Checklist

The basics a local business needs so Google can understand it and show it to the right people.

Read
Visibility

How Buyers Compare Local Businesses

A buyer does not choose only the prettiest page. They compare offer, price, proof, location, reply speed and the first step.

Read
Contact

Booking And Intake Forms That Qualify Buyers

A form should shape better replies. It helps the buyer explain the situation and helps the business answer well.

Read
Systems

Business Systems For Small Teams

When a site is not enough, a small team needs routines, booking, an internal view or automation that removes manual work.

Read
Industry

Clinic Website Guide

A clinic needs a calm website: clear services, space photos, booking and tidy local search.

Read
Industry

Law Office Website Guide

A law office site needs practice area, discretion, authority and a calm first contact.

Read
Industry

Restaurant Website Guide

A restaurant website should quickly show menu, photos, location, hours and reservation.

Read
Industry

Real Estate Website Guide

A real estate agency needs listings, filters, real photos, contact and a fast way to ask about a property.

Read
Industry

Accounting Website Guide

A bookkeeping firm needs clear packages, deadlines, documents and a calm first contact.

Read
Search

Google Business Profile Basics

The Google profile is often the first screen a buyer sees. It must match the website.

Read
Search

How Google Understands A Local Business

Google connects service, location, structure, reviews and user behavior. The site should help that connection.

Read
Visibility

Make Your Business Easy To Recommend

A good recommendation does not come from a slogan. It comes when a buyer knows what you do, who you help, and who should hear about you.

Read
Preparation

How To Explain A Web Project

A good first project description states the business, goal, deadline, current link and what needs to improve.

Read
Copy

How To Write Service Pages

A service page should say who it is for, when it helps, what is included, what it costs and how it starts.

Read
Offer

How To Build An Offer Page

An offer page brings value, price, risk and next step into one decision.

Read
Bilingual

How To Prepare A Bilingual Website

A bilingual site is not button translation. It needs a clear path for local buyers, a clear path for foreign buyers, and the same checkable content.

Read
Judgment

How To Know If A Website Is Worth Paying For

A website is worth paying for when it lowers doubt, brings better contact, helps search and saves time.

Read
Materials

What Screenshots To Collect Before A Website

Screenshots of conversations, reviews, results and process often become the most useful website material.

Read
Scope

Landing Page Vs Business Site Vs System

Not every business needs the same scope. Sometimes one offer is enough, sometimes a site, sometimes a tool behind it.

Read
Preparation

What To Prepare Before A Website

Before design, collect offer, contact, photos, access and the person who approves.

Read
Handover

What Good Website Handover Includes

Handover should explain domain, hosting, edits, analytics, forms, backup and what to do if something breaks.

Read
Risk

Why Cheap Websites Become Expensive

A cheap website becomes expensive when it lacks structure, search setup, clear access, speed, handover or a real contact path.

Read
Contact path

Why Pretty Websites Fail

A pretty site fails if it does not explain the offer and guide the buyer to the next step.

Read
Azourane

Azourane Result: How A Cosmetics Brand Became Readable

Azourane is my Moroccan cosmetics brand. It shows how a clear offer, structure and content can guide buyers to a checkable organic result.

Read

Plan

Need a plan for your business?

Send the brief. You get what makes sense first, what the work includes, and what it costs.

Get a proposal