When this matters

A buyer searches for property and needs to know the listing is real.

Quick decision
Current listing

Price, size, location, status, photos and basic terms must be accurate. An outdated listing breaks trust in the whole agency.

Filters that matter

Buyers usually search by property type, city, price, size, room count and status. Everything else comes second.

Direct inquiry

Each property should lead to a specific inquiry for that property, with an agent or clear contact who understands the listing.

What should be clear
01

Listings should be fast, filtered and current.

02

Each property needs direct contact.

03

The buyer needs real photos, location, agent and status.

What to send in the brief

A sample listing with the details each property must have: price, size, location, status, photos, agent and terms.

Filters buyers actually use: property type, city, price, size, room count, furnished status, availability or urgency.

How the inquiry should reach the right person: property-specific form, WhatsApp, call, email, agent or internal view.

In practice

Real estate does not tolerate unclear listings: each property needs accurate details, strong photos, and direct contact.

Similar decisions

Three useful next reads.

Plan

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