A business wants local buyers to stay in Bosnian while foreign visitors get a clear English path.
Local buyers should land in Bosnian. Foreign visitors should quickly get the English version from a clear switch.
The switch to English should clearly say Read in English. If the buyer chooses a language manually, that choice should stay remembered.
Campaigns, UTM links and old paths must not break. If a route changes, it needs a clear fallback or redirect.
Every important page needs its version in the other language.
Translation should sound like the buyer.
The buyer should always know which language they are reading and how to switch back.
Your current link, a screenshot, or a short description of what is not working.
What the buyer needs to understand before they contact you.
The next step you want: call, WhatsApp, booking, order, or internal review.
Two languages mean two clear paths: local buyers stay in Bosnian, while foreign visitors quickly get English.
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