When this matters

A business has a design that looks good but does not produce work.

Key points
Offer before effect

Animation, fonts and colors mean little if the buyer does not understand what you do and why they should keep reading.

Proof before claim

Pretty design needs a real example, review or result near the claim.

Easy contact

The buyer should see phone, form or next step immediately. Good design shortens the path to decision.

What should be clear
01

The headline has to state the offer; aesthetics support it.

02

A real example makes the claim credible.

03

Contact has to be obvious because the visitor will move fast.

What to send in the brief

Your current link, a screenshot, or a short description of what is not working.

What the buyer needs to understand before they contact you.

The next step you want: call, WhatsApp, booking, order, or internal review.

In practice

Design should serve the decision, not itself: if it does not shorten the path to understanding and contact, it is noise.

Related topics

Related guides

Plan

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