When this matters

A business wants to know why a competitor appears above it.

Key points
Service and location

Google needs to see what you offer and where you work. That does not mean stuffing the city into every sentence, but writing clearly and naturally.

Same story everywhere

Website, Google profile, reviews and social profiles should confirm the same business, same services and same contact.

Readable page

Headings, links, images, speed and mobile view should help the buyer understand the offer quickly and naturally.

What should be clear
01

Service and city should be clear in headings and copy.

02

Reviews, photos and results help both trust and understanding.

03

Technical structure should be readable in the rendered page.

What to send in the brief

Your current link, a screenshot, or a short description of what is not working.

What the buyer needs to understand before they contact you.

The next step you want: call, WhatsApp, booking, order, or internal review.

In practice

Google needs clarity, but buyers need it even more: write the service, location, and next step for someone deciding now.

Related topics

Related guides

Plan

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